2015 PGA Merchandise Show: The biggest week in golf equipment
By Peter Santo Editor-In-Chief
Turn on any golf tournament on TV and you’ll see golf’s biggest superstars showcasing the brands they sponsor on pretty much anything they wear or use. However the company’s job is to market their stars in such a way that will lead to sales of their product. The PGA Merchandise Show takes place each January in Orlando, Florida and provides companies with a big opportunity to showcase their newest products. The companies advertising at this year’s show range from small startup golf companies looking to make a name for themselves to golf’s biggest names like Titleist, Taylor Made and Ping. This year’s show features new clubs from the major manufacturers as well as unique training aids that look to help golfers improve their games. Several tour pros also make appearances to assist companies in advertising their products.
One of the funniest moments at this year’s show came when long drive champion Jamie Sadlowski made an appearance to advertise products for Callaway Golf. Sadlowski certainly put on a show for the fans and media in attendance by hitting a ball over 200 yards with a putter. Certainly something you have to see to believe. You can watch the video here: http://instagram.com/p/yFVGETzA8f/?modal=true&utm_source=partner&utm_medium=embed&utm_campaign=video While many players believe that new clubs will help to significantly improve their game, sometimes the golf ball they are using those clubs to hit can help even more. With that comes the newest edition of the Titleist Pro V1 and Pro V1x line of golf balls. The Pro V1s have been at the top of their market for many years and many consider them to be the greatest golf balls of all time, and the new edition comes with similar praise. “The 2015 Pro V1x is very much an improvement for me just as each version has really improved. This one’s better for me because that softer cover around the greens allows me to have more spin control and softer feel, without jeopardizing any distance or spin with the long clubs. It’s still long off the tee with more control around the greens,” said 2013 PGA tour rookie of the year Jordan Spieth. “It has all the great qualities of the previous generation Pro V1x with improved feel around the greens, which is exceptional. It even goes a little further for me off the tee,” said 2-time Masters champion Bubba Watson. Both new models feature significant improvements over their predecessors that can benefit not only tour pros but also amateur golfers as well.
The first improvement is a patented thermoset urethane elastomer cover that provides a softer feel as well as more spin and control on short game shots without compromising durability or distance. “Thermoset urethane is very difficult to work with, but it gives us complete control of the chemical composition. It’s essentially a little chemical plant right in the mold, compared with using an off-shelf material like TPU. This allows us to dial in our desired properties of spin control, softness and durability,” said Michael Sullivan, Vice President, Titleist Golf Ball Product Development. Judging by all the innovative equipment showcased at this year’s show, 2015 is sure to be another great year for the game of golf. Photos courtesy of Golf.com